Marketing
  • by Derrick Daye, The Blake Project on Wed Feb 22 05:23
    When Mike Tyson said, “everybody’s got plans…until they get hit,” everyone knew intuitively what he meant. Simply having a strategy is no guarantee of success. Napoleon had a strategy till the Russian winter exposed its flaws. Pompey had a strategy until Caesar outfoxed him. The best laid plans are often laid asunder by the quirks of an uncertain and uncaring universe. Winning, after all, isn’t a simple matter of merit, but one that is subject to the idiosyncrasies of chance and circum...
  • by Matthew Chapman on Wed Feb 22 03:56
    Previously Zoosk has targeted singles but the site's co-founder Shayan Zadeh said the focus of the company over the next couple of months would be to develop product features that would provide incentives for couples to join. Zadeh said: "We want to provide so much value for couples in addition to singles that they will be inclined to come and create an account together and use the product and functionality that we think is compelling enough to keep people in relationships engaged as well."...
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